MOTC Minister Lin Chia-lung touts Taiwan’s tourism potential while launching the Small Town Ramble 2.0 campaign Jan. 7 in Taipei City. (Courtesy of Tourism Bureau)
Small Town Ramble 2.0 campaign promoting 30 classic Taiwan communities was launched Jan. 7 in Taipei City by the Tourism Bureau under the Ministry of Transportation and Communications.
Organized as part of the bureau’s Light up Taiwan—Let the Small Towns Shine initiative, the campaign comprises 20 communities distinguished by mountain locations and 10 others characterized by unique cultures and lifestyles. It also coincides with the bureau’s Year of Mountain Tourism undertaking.
Other government stakeholders include the Ministries of Culture and Economic Affairs, Cabinet-level Councils of Agriculture, Hakka Affairs and Indigenous Peoples, and National Development Council.
MOTC Minister Lin Chia-lung said during the launch that the promotion is a central plank in ongoing efforts to more effectively integrate Taiwan’s diverse tourism resources.
The specially selected 30 small towns are eligible for a variety of bureau-backed support measures, Lin said, adding that these include funding for staging campaign-themed events and conducting international marketing.
According to Lin, the bureau will keep advancing its multipronged, fiscally responsible approach to creating more related opportunities around the country while strengthening industry fundamentals. Tourism continues on course to becoming one of Taiwan’s main engines of future economic growth, he said.